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New Company Launched

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By: Sean Moloughney

Editor, Nutraceuticals World

A company called NewSun Nutrition, Boston, MA, has been formed to take advantage of the ever-growing popularity of plant nutrients, in particular soy isoflavones and other flavonoids. Right now the company is focusing its efforts on its ingredient IntelliSoy™ soy isoflavones, which can be added to traditional foods and beverages without altering taste, color or texture. In addition, the company has also launched its own consumer products in the form of enhanced water, flavored beverages and bars. Its AquaSoya™ product is the first clear beverage, according to the company, to deliver an efficacious daily dose of soy isoflavones. The company is headed by nutrition bar veteran Richard Lamb, co-founder of Balance Bar, Rye Brook, NY.

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